🎸 COMING SOON · AAJ PRESS
Cut Through
the Noise.
The defense weaponizes complexity — dense records, jargon, noise. Your job is clarity. The A.M.P. Method is the system that gets you there.
“When you A.M.P. up your preparation, you A.M.P. up your results.”
🎵 THE PROBLEM EVERY PLAINTIFF LAWYER KNOWS
Complex medicine. Dense records. Confusing expert testimony. The defense relies on this confusion. Insurers weaponize it. They know that if they build a Wall of Sound — a dense fog of jargon, data, forms, and footnotes — they can hide the truth inside the noise.
Your job is to cut through the noise.
The A.M.P. Method is how you do it.
🎼 THREE IDEAS THAT CHANGE EVERYTHING
Simple to learn.
Transformative in practice.
A
ANCHOR
Frame a clear, powerful story that orients jurors from Complaint to Closing. Facts matter, but clarity matters more. When you anchor a case around an understandable truth, jurors follow you.
M
MODERNIZE
Use technology to work faster, uncover patterns sooner, and present information more cleanly. AI isn’t a shortcut — it’s a power tool. Only you can apply the judgment; AI amplifies it.
P
PERSUADE
Blend psychology, visuals, repetition, and authentic storytelling to guide jurors through complexity and toward the truth. Persuasion is not an accident — it is a craft. Technology sharpens that craft.
🎤 WHAT TRIAL LAWYERS ARE SAYING
“The A.M.P. Method is one of those rare books that truly works for everyone — it gives newer lawyers a clear place to start and offers seasoned trial attorneys a smarter way to strengthen their cases while saving time. It cuts through the noise around AI and courtroom tech and turns it into something trial lawyers can actually use.”
— Robert K. Jenner, Esq. · Jenner Law
“This is a fun, usable reference that you’ll keep open on your desk. The payoff is immediate. This book will save you dozens of hours every year because it makes the process concrete, simple, and repeatable. We are up against the biggest corporations in the world and we can use this book as a tool that equalizes the playing field… it’s phenomenal.”
— Ken Levinson, Esq. · Levinson and Stefany Injury Lawyers
“Hats off to our author for creating one of the most essential and vital learning experiences for Trial Lawyers in the last fifty years. This book is not merely a ‘must read’ — it is a ‘must learn,’ ‘must understand,’ and ‘must grasp.’ It will have a massive effect on the way we move forward with the challenges in our cases.”
— John F. Romano, Esq. · Trial Lawyers Hall of Fame · Former President, National Trial Lawyers
🎸 ABOUT THE AUTHOR
Jonathan H. Lomurro, Esq. LL.M.
Trial Lawyer · Author · Educator
Triple Board Certified trial attorney, equity partner at Lomurro Munson LLC, and one of the country’s leading voices on technology in the courtroom. Author of Dropping the Digital Anchor and Experts: Picking, Preparing, Presenting (AAJ Press). Lectured in 39 states. Appointed to the NJ Supreme Court Committee on Artificial Intelligence (2025–2027). NLJ 2021 Trailblazer in Health Care Law.
🎸 Get Your Backstage Pass
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TRIPLE BOARD CERTIFIED · AAJ PRESS AUTHOR · LECTURED IN 39 STATES · NLJ TRAILBLAZER IN HEALTH CARE LAW
The AMP Method: Anchor. Modernize. Persuade 